Direct client introductions
Introduce your airline to relevant travel agencies, TMCs and corporate travel buyers. Connect the strengths of your network and product with their real routes, traveller profiles and booking needs.
FOR AIRLINESAirline distribution.
Airline distribution.
Build lasting demand.
Bring your airline closer to the businesses that book travel. Wandergo combines B2B air-ticketing, direct client engagement and product education to turn awareness into long-term sales relationships.
Build an airline partnershipACTIVE SALES DEVELOPMENTWe introduce the airline.
We introduce the airline.
Then develop the relationship.
Access to content is the starting point. We help clients understand where your airline fits, why its product matters and when to recommend it again.
Product briefings & trade education
Explain schedules, connections, cabins, baggage and fare families in focused client briefings. Give booking teams the practical product knowledge they need to recommend your airline with confidence.
Targeted direct marketing
Build focused communications around new routes, seasonal schedules, fare offers and product updates. Align messages with the right client segments rather than relying on broad awareness alone.
Route & campaign activation
Translate commercial priorities into a client-facing plan. Identify relevant origin and destination demand, explain the route proposition and agree campaign timing with your sales team.
Long-term account development
Keep the conversation going beyond a launch promotion. Follow up with clients, address product questions and reinforce the routes and fare options that can become part of their regular buying patterns.
Market feedback & sales alignment
Bring client questions, booking objections and recurring requirements back into the airline conversation. Agree review points to refine positioning, product education and future sales activity.
FROM MESSAGE TO MARKETA practical activation plan,
A practical activation plan,
built together.
Start with the routes and customer segments you want to develop. We shape the client conversation around those priorities, with agreed product information, commercial conditions and campaign assets.
Briefings can address a new destination, an unfamiliar connection, a fare-family change or a specific corporate travel need. Follow-up helps turn a one-off introduction into ongoing product consideration.
A TYPICAL AIRLINE ACTIVATION BRIEF
Commercial objective
Priority routes, travel periods and target customer profiles.
Product story
Schedules, connectivity, cabin proposition and points of difference.
Client engagement
Direct introductions, product briefings and targeted communications.
Follow-up & review
Client feedback, sales questions and agreed next actions.
MORE VALUE AROUND THE SEATAncillaries that complete
Ancillaries that complete
the airline proposition.
A ticket is only part of the journey. We bring ancillary capabilities into product education and sales conversations, helping clients understand the options around the flight.
Baggage & additional allowance
Present included baggage clearly and introduce paid additional allowance where supported. Help buyers compare the complete trip cost before choosing a fare.
Seat selection & cabin choice
Explain available seat options and cabin propositions so travellers can choose around comfort, location and journey purpose.
Meals, priority & flight extras
Introduce available meal choices, priority services and other airline add-ons at relevant points in the booking conversation.
Fare families & bundles
Show how included services and flexibility differ between fare families. Help clients understand the value of a bundle alongside its headline price.
Ancillary booking & servicing
Align the supported purchase, fulfilment and post-booking processes with your airline and distribution channel. Clarify changes, refund rules and any servicing restrictions.
Product-led selling
Make optional services part of a useful recommendation. Connect each extra to the traveller’s needs and communicate charges and conditions clearly.
Ancillary availability, booking functions and servicing depend on the airline, fare, route and channel. Scope is agreed during commercial and technical onboarding.
A PARTNERSHIP THAT WORKS IN PRACTICECommercial ambition.
01 / DISTRIBUTION 02 / OPERATIONS 03 / COMMERCIALS
Commercial ambition.
Operational clarity.
Agree the access model
Review available airline content, point-of-sale requirements, portal or API connectivity and the functions supported through the agreed channel.
Prepare the service flow
Align booking and ticketing instructions, ancillary fulfilment, schedule changes, cancellations, refunds and escalation contacts.
Set clear working terms
Confirm applicable commercial conditions, payment and settlement arrangements, documentation and a practical cadence for partnership reviews.
A FEW PRACTICAL DETAILS
Before we get started.
How do you introduce our airline to clients?
We align your product and route priorities with relevant agencies, TMCs and corporate buyers, then use direct introductions, client briefings and targeted communications to build understanding and consideration.
Can you support a new route or product launch?
Yes. Share the target market, launch timing and approved product information. We can discuss a focused client-engagement plan, briefing content and follow-up activity around the opportunity.
Do you support ancillary sales?
Ancillaries form part of our airline proposition. We discuss supported baggage, seats, meals, priority services and fare bundles, with the booking and servicing scope confirmed for each airline and channel.
What do you need to begin?
An outline of your target routes and markets, distribution setup, product priorities and commercial contacts. Together we can define a suitable activation and onboarding plan.
THE NEXT CONNECTION STARTS HERE
Talk to WandergoLet’s build your next source of demand.
Introduce your airline, your target markets and the product story you want more travel buyers to understand.